The Indianapolis Motor Speedway will be home to the Brantley Gilbert Big Machine Brickyard 400 on July 23.

Big Machine Label Group, which is the label home of Brantley as well as artists like Reba McEntire, Tim McGraw and Thomas Rhett, is the new title sponsor of the Brickyard 400. In support of the event that bears his moniker, Brantley will attend the race on July 23 and perform during a pre-race concert.

“Racing has always been part of Big Machine’s DNA, and we’re thrilled to partner with the world’s most iconic racing brands,” said Big Machine Label Group president/CEO Scott Borchetta.

In addition, the Brantley Gilbert Big Machine Brickyard 400 will mark the final race for Dale Earnhardt Jr. at Indianapolis Motor Speedway. Dale Jr. announced his retirement following the conclusion of the 2017 NASCAR season earlier this year.

Tickets to the Brantley Gilbert Big Machine Brickyard 400 are on sale now.